Adidas was looking to reintroduce their classic shoe, the Forum, to the newest generation. We gathered 6 female influencers at the top of their game, loaded them on to a vintage 80's bus fully kitted in Forum branding, and set them loose on N. Y. C.
We worked with several different vendors to get our hands on an authentic early 1980's metro bus and dressed it in Forum branding, designed to spec
The bus took our team of influencers around N.Y.C. to select vintage and consignment shops, to build their own curated looks around the Forum. Users could follow along on the journey via the influencers social platforms
We designed and packaged branded merch and shipped it out along with a pair of their very own Forums for our influencers to build their outfits around
We wrapped the whole thing up by pairing it with a digital launch on Adidas' consumer platform, where users could view and buy the looks the influencers developed, for themselves
