Think with Google is the platform for marketers to get better insights into industry metrics, trends, and data. As their platform grew they needed help restructuring their site architecture and navigation
The taskbar lives at the bottom of the screen, right in the "thumb zone" and features content and navigation tabs that allow the user to easily dig deeper into the research that is most pertinent to them
We came with a forward thinking, mobile first approach that put the vast amount of TwG content within thumbs reach
We took a deep inventory of all of the content that lived on TwG and developed new top-level and nested navigation, localized for 16 different countries
We built a granular design system in Figma using atomic design principles, that allowed the project to scale cleanly and effortlessly beyond the initial scope
We packaged up our design system with detailed documentation, that allowed the TwG team to pick up where we left off, and own iterations moving forward
