The city of Virginia Beach, my hometown, was gearing up for the spring and summer tourism seasons and was looking to launch a new campaign targeting two distinct demographics
The campaign sought to speak to tourists who fit into two personas we referred to as Sam and Alex. Sam was young, interested in art, and sought out new experiences. Alex was middle aged, with a family, and wanted rest and relaxation
We signed each ad with a personal message from these figureheads, giving the campaign a feel of authenticity and celebrating the people that makes our city unique
The campaign featured community figureheads, locally influential in art, food, entertainment, and culture
The campaign ran digitally and in print in key markets up and down the east coast
